AN EXPANSIVE MOODBOARD
At the centerpiece of the launch campaign are free-form collages that capture the creative grit and youthful spirit of Allston’s “rock city” past.
PUNK ROCK, BUT MAKE IT RESIDENTIAL
The design system takes inspiration from music gig posters and zine culture, striking a balance between boldness, simplicity, and uninhibited artistic expression.
THE SILLY NON-SELECTS
Warm color tones, candid polaroids, and “lived-in” lifestyle scenes evoke a carefree sense of belonging and nostalgia.
