ZERO ATHENS
International style at home in Boston.
Transom Real Estate's Zero Athens apartment carves out a missing piece of style within the South Boston landscape. The brand is driven by the iconic architecture by Howeler+Yoon, which is reinforced with the form of the logo - a simplified abstraction of the building’s unique footprint, highlighting the modular stepping of its north facade.
ADAPTABLE AND OWNABLE.
Conceived with reference to the flexibility of the building’s configuration within a narrow triangular plot, the logo can be pulled apart and re-arranged to create new iterations for any given application.
TAKING A COLLABORATIVE APPROACH.
A professor once said that it’s your clients who make the work. This could not be more true with regard to our work with Transom in developing their Zero Athens brand.
BUILDING OFF A STRONG FOUNDATION.
Their vision for the overall building – notably its defining footprint & exterior facade – laid the groundwork for us to create a differentiated & notably contemporary identity.
