Embarc Architects Branding
Founded in 2011, Embarc has since become a prominent voice in Boston’s architectural landscape. Their pragmatic and collaborative approach to projects have helped them grow and increase their visibility around the region. The new identity features a bespoke wordmark that is friendly and approachable while remaining confident and bold. The expressive typography strikes a balance between the the hard right angles of the E and the roundness of the C, creating an intriguing tension and rhythm.
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