Mr. H Chinese Cuisine Restaurant Branding | Proportion

Mr. H is a Chinese restaurant inspired by Shanghai's street markets and enchanted gardens. The bold Mr.H wordmark in English and Chinese creates a strong foundation that is surrounded by alluring illustrations and swaths of fine texture. We created a custom set of illustrations that added a layer of playfulness and intrigue to a luxurious dining experience.

MR. H CHINESE CUISINE

Boston's Seaport gets a high pour of spirit,
mist and wonder.

An illustrative identity entwined with ultra-glam interiors. Mr.H transports guests into the memories of Shanghai’s market streets and enchanted gardens, showing off with theatrical dishes and layers of rich brand story.

COMPLIMENTARY FORCES

The bold Mr.H wordmark in English and Chinese creates a strong foundation that is surrounded by alluring illustrations and swaths of fine texture.

LASTING IMPRESSIONS

The menu suite blends clean luxury and maximalist intrigue. Soft-bound leather with embossed foil create a sensory journey that mirrors the restaurant’s refined yet playful spirit.

GIVE A MAN A FISH

Your meal isn’t complete without a fortune teller Miracle Fish - a classic token infused with brand personality. Put out your hand and reveal your hidden truth.

TURN OF LUCK

Speaking of fortunes... flip over your drink coaster to reveal yours. Are you a vigilant crane? Determined toad? Noodle butterfly? Either way you’re in good company.

LUNAR NEW YEAR LAUNCH

Opening in the Year of the Dragon, we introduced the restaurant on Lunar New Year with a sleek VIP mailer. A gift card within the traditional lucky red envelope was tucked inside.