Reframing a mission-driven organization for a more socially responsible future.
CoDesign Collaborative is a diverse network of creative thinkers inspiring social change through the transformative power of design. Proportion was tasked with creating a vibrant new identity that reflects the organization's commitment to design-led activism and education.
SIMPLE INGENUITY.
The brand icon utilizes fundamental design forms to artfully communicate connection, progression, and revelation.
TRANSFORMING THE EXPECTED TO REVEAL SOMETHING NEW.
Taking cues from origami, post-it note brainstorms, and foundational building blocks, the identity exemplifies how simple forms can transform to reveal unique expressions.
FOSTERING AN INCLUSIVE MINDSET
A vibrant palette reflecting the diversity within the design community was carefully crafted with a mind towards accessibility.
INTERESTED IN GETTING INVOLVED?
Visit CoDesign Collaborative to explore a wide range of events, exhibitions, and programs.
