OJB is a collective landscape and urban planning practice that explores the boundaries between architecture and landscape, infrastructure and beauty, to balance environmental performance with human interaction. For more than 30 years, OJB has been recognized as an industry leader with over a hundred significant national and international awards, including the 2020 national design award from the Cooper-Hewitt, Smithsonian National Design Museum.
Proportion worked with firm founder James Burnett, partners, and team members across their five offices to develop a cohesive brand strategy and identity system to carry them for years to come. From public parks to campuses and workplaces, OJB continually connects people with the simple beauty of nature – balancing access with sustainability. This harmony is recognized in the new identity.
The custom typography of the OJB monogram is architectural in nature. It was developed from an underlying grid system – incorporating clean lines and simple curves inspired by their landscapes. Overall the mark and system focuses on clarity and comprehension while maintaining craft and character. There is beauty in the care and fine-tuning of the details, all to support and elevate the gorgeous work.
The refined identity system was extended into the design of the firm’s debut monograph ‘Envisioning Landscapes’ chronicling 30 years of transformative landscapes.
During the branding process, Proportion worked with Monacelli Press and the OJB team to design the entirety of the firm’s 224 page monograph. Envisioning Landscapes uncovers the philosophy that guides the practice and reveals the transformative power of landscape through a selection of case studies drawn from the firm’s thirty-year history. The design of the book, like the identity, sets a clean foundation that supports and enhances the impact of the photography, while providing clear, legible information where necessary.
